A New Voice in Gun Safety

Gun owners and non-gun owners launch 97Percent to take back the conversation

LOS ANGELES, Calif. — October 22, 2020 — Today, a bipartisan group of gun owners and non-gun owners announced the launch of 97percent, a new organization built to raise the voice of the overwhelming majority of Americans who want to keep their families and communities safe while reducing gun violence and gun related deaths. 

The group will focus on identifying common ground across gun owners and non-gun owners, take back the conversation on guns from the extreme voices in the minority, and invest in gun safety technology. The organization was formed following an extensive research study by 1P.org. 

“We are taking back the conversation from the extreme voices in the gun debate, representing the vast majority of Americans who are committed to finding pragmatic solutions to make our communities safer,” said Mathew Littman, Executive Director of 97percent.

The group also announced its first gun safety investment, in Vara Safety, to promote safe storage. Vara has created the world’s first biometric enabled, childproof holster, which allows firearms to be securely stored but accessible within a second. 

97percent is led by a diverse advisory board who represent a cross section of backgrounds and perspectives, including 2 former NRA lobbyists, Democratic and Republican members of Congress, celebrities, and the former president of the original gun safety organization, The Brady Campaign.

About 97percent

97percent is a bi-partisan group of gun owners and non-gun owners representing the vast majority of Americans who believe in gun safety and responsible gun ownership. 97percent is taking back the conversation from the extreme voices in the gun debate.  Working with everyday Americans, gun owners and non-gun owners alike, 97percent is identifying pragmatic solutions to reduce gun violence in America. Learn more at www.97percent.us.  

About 1P.org
1P.org brings the power of entrepreneurial thinking, deep consultative research, strategic partnerships, and technological innovation to address some of the most intractable problems facing our one planet. Founded by Adam and Staci Miller in 2020, 1P.org extensively researches what has, and has not, worked by governments and nonprofits in the past to address these challenges and then applies a mix of philanthropy, advocacy, impact investing, technology and operational initiatives to enable real social impact. Learn more atwww.1P.org.

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