Initiatives

Based on our research, 97Percent has launched a number of initiatives that advance our mission to reduce gun deaths and celebrate responsible gun ownership. Learn more about them here.

A portrait of a woman overlaid on top of a graph

Red Flag Laws

Red flag laws work. But implementation is everything. So we’re helping out with that.

MORE


Aim for Change

We believe in our right to bear arms but also in laws that keep America safe. It’s time to speak up.

MORE


Own It: The Responsible Gun Owner Majority

Americans exercising their Second Amendment right who embrace the obligation that comes with owning a firearm.

MORE

Our Initiative Archive