Initiatives

Based on our research, 97Percent has launched a number of initiatives that advance our mission to reduce gun deaths and celebrate responsible gun ownership. Learn more about them here.

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Investment

Technology has transformed virtually every aspect of modern life, and gun safety is no different. So we’re identifying and partnering with the innovators and investing in viable technologies with the demonstrable potential to save lives.

97Percent is proud to be an investor in Vara Safety, which has developed a mounted handgun holster that locks a gun in place and unlocks it with a fingerprint. Click on the Vara Safety logo for more information about this innovative company.

Aim for Change

We believe in our right to bear arms but also in laws that keep America safe. It’s time to speak up.

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Own It: The Responsible Gun Owner Majority

Americans exercising their Second Amendment right who embrace the obligation that comes with owning a firearm.

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Our Initiative Archive